The RTD project Effekt will make distribution of media products more efficient through a user friendly and flexible web solution for automated route planning. The solution is based on advances in geographical information technology and route optimization methods. The solution will produce more efficient and flexible routes that will adapt to variations in volume. Route planning and revision will require substantially less time and resources than today. Hence, routes will be updated dynamically. The solution may be tailored to different distribution companies and appear as a branch standard.


05/200512/2011. Project ended.


Research Council of Norway

Coordinating site

Distribution Innovation AS


  • Distribution Innovation AS
  • Aftenposten Distribusjon AS
  • Edda Distribusjon AS
  • Mediapost AS
  • Romerike MediaDistribusjon AS
  • Norkart AS
  • SINTEF ICT, Applied Mathematics
  • Agora Innoroad Laboratory, University of Jyväskylä

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